Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More
Category: Government Marketing
Five Top Marketing Myths Causing Lost Contracts
The U.S. federal government remains the world’s fortune one customer purchasing every type of service and product. It is a relationship-based marketplace where decision-makers want to know who the vendors are before the bid is awarded. To win more contracts, it is imperative that contractors market effectively and not fall victim to these top five... Read More
Capability Statements: Do They REALLY Want to Date YOU?
Your capability statement is a critical tool to ensure your success in the Federal market; in fact, if we liken the capability statement to dating, it may be the difference between getting the date, getting stood up, or beginning a beautiful, long-term relationship. The purpose for a capability statement is very similar to dating… Capability... Read More
National 8(a) Post-Conference: Get the Date
A couple of months ago I wrote the blog, “A Long Way for Lunch” on the importance of planning ahead before, during, and after an event. Although this was my first National 8(a) Conference, after having attended hundreds of similar events over the years, the good counsel continues to prove true. Fortunately, we were there to help many... Read More