Category: Government Marketing

5 Effective Marketing Strategies For Government Contractors

Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More

What You Don’t Know Can Hurt You

MRAS: Marketing Research as a Service In a recent presentation to the federal contracting community, a contracting officer shared this challenge: The contracting office in which he works used to employ over 150 people. Today, 43 people remain, who are tasked with larger spending budget responsibilities and increased pressure to turn around acquisitions quicker, with... Read More

Capture Your Percent

Capture Your Percent By: Jenny Bonilla As Women’s History Month draws to a close, we celebrate the many WOSBs that are winning, performing, and leading in federal contracting, like Civility Management Solutions lead by Laurie Sayles. We also celebrate the many partners and programs that support WOSBs from ChallengeHER, all the national PTAC’s;  to Women... Read More

President Biden extends the National Emergency Concerning the Coronavirus 2019 (COVID-19) Pandemic

President Biden Extends the National Emergency    On February 24th, 2021 President Joe Biden extended the national emergency concerning the COVID-19 Pandemic previously declared on March 13th, 2020. In his notice of continuation President Biden says, “The COVID-19 pandemic continues to cause significant risk to the public health and safety of the Nation.  More than... Read More