Category: Government Marketing

Strategic Sourcing Evolves into Category Management

By Gloria Larkin Steve Krauss, Director of the General Services Administration (GSA) Office of Category Management Strategic Execution updated industry on the status of the Category Management Program at the Department of Health and Human Services (HHS) recent “Getting Back 2 Business” Small Business Outreach event held at Towson University in Maryland. Hundreds of large... Read More

Begin 2017 Off Right!

It’s finally 2017 and we can all take a deep sigh of relief that we made it here. The next question is, now what? Well if you are a federal government contractor this is the time to start, review, and update both your SAM and SBA profiles. Over 95% of companies using these federal websites... Read More

Are your SAM and SBA Profiles Up to Snuff?

Your System for Award Management (SAM) and Small Business Administration (SBA) profiles are critical elements in the federal contracting marketplace. Those are the profiles that federal decision makers, and potential teaming partners and prime contractors are going to look at before deciding to do business with you. How well do your profiles stand up to... Read More

Branding in the Federal Marketplace

Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More