Category: Contracting Strategies and Tactics

Killer Marketing Mistakes

One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More

A Long Way for Lunch

One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More