TargetGov provides expert consulting services and business development products that have directly resulted in clients winning billions of dollars in federal contracts. Our company is committed to helping all of its clients reach their contracting goals in the federal marketplace.
TargetGov is the creation of Marketing Outsource Associates, Inc. (MOA), a woman-owned, full-service marketing company founded in 1997 by Gloria Larkin.
The company’s original focus was to help companies of all sizes, located throughout the United States, to focused on the business–to-business marketplace, develop a targeted marketing process that delivered a high ROI and resulted in new customers and higher revenues.
In 2000, after seeing success with the MOA targeted marketing approach, two private sector companies asked MOA to help them enter the federal marketplace. Gloria Larkin agreed to tackle the market with them and discovered out just how difficult, convoluted and confusing the government marketplace is for companies of all sizes and abilities.
Larkin invested two years and hundreds of thousands of dollars in developing TargetGov; with a variety of resources including expert training through webinars, instructor-led courses, teleconferences, an online subscription database of government decision-makers, and subject matter experts providing consulting and coaching support in the federal marketplace.
While small, minority, disadvantaged, veteran and women-owned companies all work with TargetGov, so do large systems integrators, large service and product companies as well as manufacturers, resellers and distributors. Companies throughout the U.S. have taken advantage of the TargetGov services and products, as have international companies that also want to sell services or products to the U.S. government or military.
Call or email TargetGov today to discuss how we may help you achieve success in business selling to government agencies.
About Gloria Larkin
Gloria Larkin is the President and CEO of TargetGov. TargetGov celebrated its 22nd anniversary in 2019 and focuses on government procurement and related business development and marketing services including the exclusive Federal Acceleration Strategies and Tactics FAST™ Process, the KickStart Program™, Capability Statements, certification services, business development, and expert federal contracting services. In the business-to-business market, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution.
Her clients have won over $4.5 billion in federal contracts. Gloria has been quoted in the Washington Post, INC Magazine, Wall Street Journal, the Daily Record, and Bloomberg. She is the author of The Basic Guide to Government Contracting, The Veterans Business Guide: How to Build a Successful Government Contracting Business, and of hundreds of federal contracting articles in print and online. Gloria is also the Educational Foundation Board Chair Emeritus for WIPP.org
She has created the Government Business Development Webinar Series focusing on business development processes for the US Federal Government and military targets. She has been recognized by: Enterprising Women Magazine’s 2010 Enterprising Women of the Year honoree, Women Impacting Public Policy (WIPP) National Educational Foundation Past Chair, and SBA’s 2010 Women in Business Champion, Maryland. She has spoken at: National Veterans Small Business Conference, National Women Business Owners Corporation National Conference, and Johns Hopkins University Carey Business School “Art of Entrepreneurship” Annual Conference.
What are people saying about TargetGov?
“Gloria fully understands and is able to articulate the business development lifecycle for federal contracts. She has key insights into finding opportunities, communicating a capability message to the prospect, and then capturing the opportunity. She is able to teach, mentor, or act as a strategic partner in any business development effort.”
Vice President NMR Consulting
“No one knows federal contracting and marketing to the federal government like TargetGov. Gloria Larkin has built a company that understands the process and makes it happen for all business owners saving them time and money!”
“If you need to do business with the Federal Government, you need to connect with TargetGov. Gloria and her experienced team have their fingers on the pulse of marketing and selling to the Feds. She is also a top notch business woman!”
Jon Bailey, President,
Wood Street, Inc
“Over the years TargetGov has become an essential part of our team. With the depth of their knowledge and experience, Gloria and her team are the resources that we depend on.”
“TargetGov knows how to help their clients navigate the complex, perplexing process of Federal government business development from start to finish. The entire team possesses broad-based experience coupled with a host of productivity enhancement tools concentrated within the company.”
“Gloria is a true professional with great enthusiasm for helping others succeed. If you need something done, ask Gloria to do it. You can be assured it will get done on-time, within budget. Great team leader and hands-on manager.”
Nancy LaJoice, Membership Director,
Baltimore/Washington Corridor Chamber of Commerce
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