Contractors often struggle with the idea that their Capability Statement is more effective if it is thought of as a “living document” and changed every time it is sent out. Usually when clients approach me for consulting on their Capability Statement they’re looking for a static piece of marketing material that they can mass mail... Read More
Category: Capability Statements
Key Items to Crafting Successful Capability Statements
Here at TargetGov we assist a lot of clients in crafting successful Capability Statements. The goal of these statements is to present a company’s capabilities to decision makers and prime contractors in clear and succinct language. Getting a foot in the door is incredibly valuable in a relationship-driven market and that is where Capability Statements... Read More
Why do Differentiators Matter?
Differentiators can be a bit of a headache to determine, it takes time and effort to objectively evaluate your company and decide which aspects you should be highlighting that set you apart from the competition. I have already written about what it takes to develop those quality differentiators for your Capability Statement, but I would... Read More
What Are the Different Types of Capability Statements?
Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More