By Gloria Larkin During 19 years of successfully serving companies in the federal marketplace, and speaking to thousands of people all over the country one question never changes: “How do I get started?” The answer is always to create a powerful Capability Statement. It is the key to building relationships with important decision-makers in government contracting,... Read More
Category: Capability Statements
Rock Your Capability Statement: 3 Ways to Make IT Work for YOU!
Creating an effective, accurate, and compelling Capability Statement requires a lot of time and effort. Once they are done, they are your tool. You can use each one to your advantage! Here are just three ways get the most return for your effort and to revenue generation. Capability Briefings A briefing is one of the... Read More
Why Should You Tailor Your Capability Statement?
Contractors often struggle with the idea that their Capability Statement is more effective if it is thought of as a “living document” and changed every time it is sent out. Usually when clients approach me for consulting on their Capability Statement they’re looking for a static piece of marketing material that they can mass mail... Read More
Key Items to Crafting Successful Capability Statements
Here at TargetGov we assist a lot of clients in crafting successful Capability Statements. The goal of these statements is to present a company’s capabilities to decision makers and prime contractors in clear and succinct language. Getting a foot in the door is incredibly valuable in a relationship-driven market and that is where Capability Statements... Read More