When helping clients with their Capability Statements, a common question we hear at TargetGov is, “do I have to have Past Performance with the Federal Government?” This is an excellent and pertinent question, because the Past Performance section of your Capability Statement showcases your proof that you can do the work you say you can... Read More
Category: Capability Statements
3 Steps for Tailoring Your Capability Statement
As a marketing resource, Capability Statements are used to showcase what your business is able to do for your audience. By tailoring your Capability Statement, you display knowledge and professionalism and help differentiate yourself from the competition. Capability Statements are living documents, and they work best when you’re able to quickly and effectively tailor them... Read More
How to Craft Meaningful Differentiators
Differentiators can be one of the most challenging aspects of a Capability Statement, but are crucial to properly showcase your company’s capabilities, how you are different from your competition, and how your company is uniquely positioned to help your customer. Identifying your Differentiators and how they can be used in your Capability Statement does not... Read More