As a marketing resource, Capability Statements are used to showcase what your business is able to do for your audience. By tailoring your Capability Statement, you display knowledge and professionalism and help differentiate yourself from the competition. Capability Statements are living documents, and they work best when you’re able to quickly and effectively tailor them... Read More
Category: Capability Statements
No Generic Capability Statements
No Generic Capability Statements By Kiyon Brandford A generic capability statement hurts your chances of being noticed by federal decision-makers. The federal marketplace is a large competitive space with thousands of companies trying to breakthrough and build relationships with the decision-makers responsible for awarding federal procurements. Federal decision-makers are tasked with researching and evaluating companies... Read More
Different Types of Capability Statements?
Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More
A Capability Statement is a Living Document
Contractors often struggle with the idea that their Capability Statement is more effective if it is thought of as a “living document” and changed every time it is sent out. Usually when clients approach me for consulting on their Capability Statement they’re looking for a static piece of marketing material that they can mass... Read More