Category: Government Marketing

Discover effective marketing strategies for government contractors, learn the number one rule for marketing to federal procurement decision-makers, and stay updated on important deadlines and insights in government marketing.

The New FAR Rules + AI: Your Contracting Future Depends on This

The 2025 overhaul of Federal Acquisition Regulation (FAR) Part 10 introduces major changes to how federal agencies conduct market research, with significant implications for contractors. The updated rules emphasize flexibility, innovation, and the adoption of advanced technologies, including artificial intelligence (AI), to inform procurement decisions. Increased Flexibility in Market Research Approaches The revised FAR Part... Read More

Critical: Scrub Harmful Keywords from All Company Materials ASAP

By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More

Make 2025 Your Federal Contracts Breakout Year

By Gloria Larkin Seven Considerations in Growing an Effective Federal Contracting Pipeline in 2025 Every business with a federal contracts segment faces similar pressures in determining effective growth strategies. It is simplified to state growth goals only by gross revenue; however, one must start somewhere. If the goal for 2025 is $100M in new business,... Read More