All posts by Cindy Gaddis

The Challenge of Effective Marketing

By Gloria Larkin and Cindy Gaddis Winning government contracts with a high return on the investment (ROI) of time, money, and effort requires a well-thought-out process that incorporates a targeted marketing, sales, capture, and request for proposal (RFP) response process specific to the government marketplace. Many businesses do not have a proactive marketing process in... Read More

NCMA World Congress – Stay in the Know

Last month, I was honored to speak on the Contractor Performance Assessment Rating System (CPARS) at the 60th Annual National Contract Management Association (NCMA) World Congress, the single largest gathering of federal contracting professionals in the country.  More than 2,200 contracting professionals come together to contribute to and learn from other thought leaders, establish new,... Read More

Better Vets Summit: Help the Vet

The Veterans Healthcare System of the Ozarks and the Arkansas Small Business Association (SBA) partnered to host the 7th Annual Northwest Arkansas (NWA) Better Vets Community Summit.  This annual military veteran-centric event focuses on providing veterans with resources across the region, with an emphasis on suicide awareness, employment, and small business resources. Caroline Dotson, the... Read More