One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More
All posts by Cindy Gaddis
The Skinny on Size Standards
Many new companies seek to work in the Federal market; however, they often lack sufficient understanding of the size standards, which is a critical element to determining a firm’s qualification to bid and win business within with the federal government. The size standard is the largest size a firm can be, based on a 3-year... Read More
Do Your Homework Before the Meet
If you’re going to be meeting with Government workers that handle contracting it is important to do your homework before meeting with them. Whether it is a quick meeting at an event or a personal Capabilities Briefing, being well prepared and knowledgeable will rapidly set you apart from the competition and instill confidence in your... Read More
What the OT?! Other Transactions (OT)
1. Navigating Federal Acquisition Navigating Federal acquisition is extremely complex; ergo, most companies take the most well-traveled paths or avoid the Federal market altogether. Unlike the commercial market, it’s not enough to have a great product at a great price in the Federal space. One of the most important principles in growing Federal business is... Read More