By E. Etta
After evaluating literally thousands of business cards, I have many suggestions for making sure your contacts want to keep your business cards. In this day of networking and social media relationships, a business card still has an important role in the art of business and it is still a critical networking tool. There is nothing wrong with adding your own personal touch, as long as the information on it is clearly stated and easy to read. .
Here are my top tips for creating a stand-out business card:
- If you have a logo, please make sure it is on the card; however, the logo should not dominate the card and should not cover up any information.
- Your website should also always be listed on your card – preferably on the front.
- Whether you are a federal government service provider or not, make sure you have a business e-mail address. The federal government and larger companies have set up their e-mail servers to reject emails from free e-mail service providers such as Gmail, Yahoo, AOL, etc.
- Make sure the color scheme does not obscure any information, and the font chosen is large enough and clearly shows the information on the card. Nothing less than a 9-point font for most font styles chosen.
- Avoid dark and/or shiny backgrounds, or plastic business cards. Many recipients want to make notes on the cards, such as something about you, your product, or a follow-up action they want to take.
- An easy option is to create an electronic business card which is a viable way to renew or keep in contact with a business acquaintance. Here are two excellent articles on how to create one.
Business Card (Back)