One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More
Tag Archives: government matchmaking
How Can You Properly Prepare for Government Matchmaking Events, Conferences and Expos?
Conferences and matchmaking events, as well as government trade shows or expos, are often an ideal way for services and products business vendors to get their foot in the door with government agencies and decision-makers. Simply attending is not enough however, as you must manage expectations and properly prepare in order to gain a competitive... Read More