The Section 809 Panel just released the final Volume III Report, in which it makes a market-killing recommendation to eliminate most current small business set-asides for Department of Defense (DOD) acquisitions and replace with a five percent price preference option. This is a game-changing recommendation that could eliminate the $61 billion small business market in... Read More
Tag Archives: Government Marketing
Capability Statements: Do They REALLY Want to Date YOU?
Your capability statement is a critical tool to ensure your success in the Federal market; in fact, if we liken the capability statement to dating, it may be the difference between getting the date, getting stood up, or beginning a beautiful, long-term relationship. The purpose for a capability statement is very similar to dating… Capability... Read More
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More
To Bid or Not to Bid; That is the Question
The bid / no bid decision is one of the single most important decisions a company will make during the pursuit of an opportunity; however, many organizations focus on one element of the opportunity – capability. Instead of asking, “can we DO the work?” the question should be, “can we WIN the work?” Consider each... Read More