Contractors often struggle with the idea that their Capability Statement is more effective if it is thought of as a “living document” and changed every time it is sent out. Usually when clients approach me for consulting on their Capability Statement they’re looking for a static piece of marketing material that they can mass mail... Read More
Tag Archives: Federal Contracting
Branding in the Federal Marketplace
Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More
Court of Federal Claims Reaffirms VOSB/SDVOSB’s Rights to Due Process During Protests
Last week, the Court of Federal Claims issued its opinion in Ambuild Company v. LLC v. U.S. AmBuild is a major victory for veteran-owned because it reaffirms their due process rights in the context of status protests. The AmBuild case is of particular interest to me and my colleagues because it concerns the interpretation of... Read More
Why do Differentiators Matter?
Differentiators can be a bit of a headache to determine, it takes time and effort to objectively evaluate your company and decide which aspects you should be highlighting that set you apart from the competition. I have already written about what it takes to develop those quality differentiators for your Capability Statement, but I would... Read More