It’s finally 2017 and we can all take a deep sigh of relief that we made it here. The next question is, now what? Well if you are a federal government contractor this is the time to start, review, and update both your SAM and SBA profiles. Over 95% of companies using these federal websites... Read More
Category: Government Marketing
Are your SAM and SBA Profiles Up to Snuff?
Your System for Award Management (SAM) and Small Business Administration (SBA) profiles are critical elements in the federal contracting marketplace. Those are the profiles that federal decision makers, and potential teaming partners and prime contractors are going to look at before deciding to do business with you. How well do your profiles stand up to... Read More
Branding in the Federal Marketplace
Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More
Building Customer Trust By Cultivating Relationships
Right now we are in the final quarter of the federal fiscal year. Historically, the government spends about 35% of its total budget during this time. During the “Fiscal Year-End Spending: Positioning Your Business to Win” webinar (available On-Demand) Gloria Larkin states, “Relationships count if you want to make the short list…You have a better... Read More