The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More
Category: Government Marketing
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More
Cybersecurity Federal Contracting 2018 Outlook to be Presented at October CyberMaryland Conference
By Gloria Larkin October is National Cybersecurity Month and with the recent Equifax data breach affecting over 143 million people in the U.S., the reality of cybersecurity is hot news in both the public and private sectors. The U.S. Federal Government has been in front of the cybersecurity curve in budgeting billions of dollars for... Read More
Strategic Sourcing Evolves into Category Management
By Gloria Larkin Steve Krauss, Director of the General Services Administration (GSA) Office of Category Management Strategic Execution updated industry on the status of the Category Management Program at the Department of Health and Human Services (HHS) recent “Getting Back 2 Business” Small Business Outreach event held at Towson University in Maryland. Hundreds of large... Read More