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5 Effective Marketing Strategies For Government Contractors

Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More

The Number One Rule for Marketing to Federal Procurement Decision-Makers

By Tina Horn Federal procurement decision-makers are productive, mission-driven, busy people. They always have new programs to learn; changing compliance procedures to follow; and big goals to achieve. These are the people who decide how the federal government spends its billions of dollars achieving the various government agencies’ missions. They don’t have time for nonsense,... Read More

No Generic Capability Statements

No Generic Capability Statements By Kiyon Brandford A generic capability statement hurts your chances of being noticed by federal decision-makers. The federal marketplace is a large competitive space with thousands of companies trying to breakthrough and build relationships with the decision-makers responsible for awarding federal procurements. Federal decision-makers are tasked with researching and evaluating companies... Read More