As a marketing resource, Capability Statements are used to showcase what your business is able to do for your audience. By tailoring your Capability Statement, you display knowledge and professionalism and help differentiate yourself from the competition. Capability Statements are living documents, and they work best when you’re able to quickly and effectively tailor them... Read More
Blog
The End of Business as Usual: How Executive Order 14240 Could Upend Your Federal Sales Strategy
By Kiyon Brandford, Director of Consulting, TargetGov The Trump Administration’s Executive Order 14240 – “Eliminating Waste and Saving Taxpayer Dollars by Consolidating Procurement” – heralds a dramatic shift in federal procurement from the decentralized nature of spending that has defined federal contracting for the last 30 years. On March 20, 2025, the President signed an Executive Order tasking the General... Read More
Critical: Scrub Harmful Keywords from All Company Materials ASAP
By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
2025 Thought Leadership and You
By Gloria Larkin, President and CEO, TargetGov What is thought leadership, and does it matter? At its core, thought leadership is about providing insightful analysis relevant to a specific field that affects you. It requires not only being able to assess and articulate the causes underlying a given situation, but to make deeply informed predictions... Read More