By: Haley Dutton
SBA launched a new feature in the Dynamic Small Business Search (DSBS) a tool that allows you to link your capability statement to help market your business to agencies.
This new field is now available in the Dynamic Small Business Search (DSBS) allowing small businesses to add a URL for their Capability Statements to be downloaded by decision-makers. This is a major opportunity for small businesses to market themselves more effectively to federal customers and potential primes.
For 8(a) small businesses who have already uploaded a Capability Statement on Certify.SBA.gov as of 6/22/23, the field will be pre-populated with the Capability Statement URL.
For all other small businesses, add a Capabilities Statement Link by visiting the DSBS profile (also known as “Pronet supplemental pages”).
Find instructions on logging to the DSBS profile through SBA Connect and adding a Capabilities Statement Link here.
- Set up an SBA Connect Account: If you already have an account, sign in
- Select your business from the SBA Connect dashboard
- Navigate to General and add your Capabilities Statement Link
- View your Capabilities Statement Link in DSBS
SBA has provided a guide to creating a capability statement for 8a participants, which can be accessed here: https://www.sba.gov/brand/assets/sba/resource-partners/8a-CapabilitesStatement-508.pdf
Before adding your capability statement, make sure it is up to date.
Use the following questions as a guide while you are checking your capability statement:
- Is the Primary Contact Person still valid?
- Is the email address for the contact person still valid?
- Are all applicable self-certifications present: 8(a), HUBZone, SDB, SDVOSB, WOSB, etc.
- Add any certifications or licenses, if applicable
This new feature, if used properly, is a game-changer for small businesses looking to sell their services to the federal government. Capability Statements demonstrate the unique capabilities of your company, which will set your company apart from other profiles that lack relevant data and do not include a capability statement. Your Capability Statement should highlight the following key areas of your company: Core Competencies, Past Performance, Differentiators, and Company Data. When creating marketing materials like capability statements, it’s important to remember who your audience is. Your Capability Statement should be targeted to the decision-makers you’re interested in selling to. This level of detail lets decision-makers know you’ve already done the necessary research on their specific agency and upcoming opportunities where you can satisfy a need to help them reach their goals.
For more help crafting a compelling capability statement, go to: https://www.targetgov.com/services/capability-statement-resources/.
Or you can call us at 866-579-1346 extension 325
Sources:
https://wosb.certify.sba.gov/knowledgebase/portal-article/KAB-01303/en-US
https://www.sba.gov/brand/assets/sba/resource-partners/8a-CapabilitesStatement-508.pdf