Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Monthly Archives: November 2022
The Number One Rule for Marketing to Federal Procurement Decision-Makers
By Tina Horn Federal procurement decision-makers are productive, mission-driven, busy people. They always have new programs to learn; changing compliance procedures to follow; and big goals to achieve. These are the people who decide how the federal government spends its billions of dollars achieving the various government agencies’ missions. They don’t have time for nonsense,... Read More
Navy Moves to Boost Small Businesses
Here’s the good news: it appears that significant parts of government contracts are reaching the hands of small business owners via its prime contractors. That’s the intention of the U.S. Navy, which offers five large contracts that are subcontracted into smaller awards, allowing more entrepreneurs to bid for work. Still, the process can use some... Read More
Senate Saves a Small Business Innovation Program
By Kiyon Brandford In September 2022, the Senate passed the SBIR & STTR Reauthorization Act of 2022 to renew the sunsetting program for an additional three years. The Small Business Innovation Research (SBIR) and Small Business Technology Transfer programs are designed to encourage small businesses to engage in federal research and development that may eventually... Read More