Tag Archives: Proposal

The Challenge of Effective Marketing

By Gloria Larkin and Cindy Gaddis Winning government contracts with a high return on the investment (ROI) of time, money, and effort requires a well-thought-out process that incorporates a targeted marketing, sales, capture, and request for proposal (RFP) response process specific to the government marketplace. Many businesses do not have a proactive marketing process in... Read More

Inconvenient Incumbents and Other Interesting Implications

By Gloria Larkin Grant Thornton, an independent audit, tax and advisory firm, recently published the 2016 Government Contractor Survey which includes analyses of data sets including incumbent win rates, overall pricing strategies, labor rates and other cost accounting practices, contracting strategies, government regulations and revisions in policies, and other issues affecting profitability in the federal... Read More