Tag Archives: NAICS

The Challenge of Effective Marketing

By Gloria Larkin and Cindy Gaddis Winning government contracts with a high return on the investment (ROI) of time, money, and effort requires a well-thought-out process that incorporates a targeted marketing, sales, capture, and request for proposal (RFP) response process specific to the government marketplace. Many businesses do not have a proactive marketing process in... Read More

The Skinny on Size Standards

Many new companies seek to work in the Federal market; however, they often lack sufficient understanding of the size standards, which is a critical element to determining a firm’s qualification to bid and win business within with the federal government. The size standard is the largest size a firm can be, based on a 3-year... Read More