Here at TargetGov we assist a lot of clients in crafting successful Capability Statements. The goal of these statements is to present a company’s capabilities to decision makers and prime contractors in clear and succinct language. Getting a foot in the door is incredibly valuable in a relationship-driven market and that is where Capability Statements... Read More
Tag Archives: Government Marketing
Why do Differentiators Matter?
Differentiators can be a bit of a headache to determine, it takes time and effort to objectively evaluate your company and decide which aspects you should be highlighting that set you apart from the competition. I have already written about what it takes to develop those quality differentiators for your Capability Statement, but I would... Read More
5 Silver Bullet Factors That Win Proposals
Is there one silver bullet that wins proposals? Yes and no. Trust is close to a silver bullet. Our customer must trust that we can deliver the solution at the agreed-to price with little to no issues. (Do you make it a habit of buying from people or companies you do not trust?) No trust,... Read More
Are you Targeting the Right Agencies?
Being successful in the Federal Marketplace requires time, expertise and effort. Because of the work that must be done on a week to week basis to see results in contracting, TargetGov recommends making your operation as efficient as possible. One way to accomplish this is by only targeting the agencies most likely to procure your... Read More