By Gloria Larkin Government contracting businesses are taking a good look at where to pivot, what agencies are funded, and where they will see business growth this year and in the near future. The 18 agencies known as the Intelligence Community (IC) may be a viable market for consideration if one understands the differences in... Read More
Tag Archives: Government Marketing
3 Steps for Tailoring Your Capability Statement
As a marketing resource, Capability Statements are used to showcase what your business is able to do for your audience. By tailoring your Capability Statement, you display knowledge and professionalism and help differentiate yourself from the competition. Capability Statements are living documents, and they work best when you’re able to quickly and effectively tailor them... Read More
Make 2025 Your Federal Contracts Breakout Year
By Gloria Larkin Seven Considerations in Growing an Effective Federal Contracting Pipeline in 2025 Every business with a federal contracts segment faces similar pressures in determining effective growth strategies. It is simplified to state growth goals only by gross revenue; however, one must start somewhere. If the goal for 2025 is $100M in new business,... Read More
5 Effective Marketing Strategies For Government Contractors
Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More