Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Tag Archives: government contractors
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More
Cybersecurity Federal Contracting 2018 Outlook to be Presented at October CyberMaryland Conference
By Gloria Larkin October is National Cybersecurity Month and with the recent Equifax data breach affecting over 143 million people in the U.S., the reality of cybersecurity is hot news in both the public and private sectors. The U.S. Federal Government has been in front of the cybersecurity curve in budgeting billions of dollars for... Read More
Inconvenient Incumbents and Other Interesting Implications
By Gloria Larkin Grant Thornton, an independent audit, tax and advisory firm, recently published the 2016 Government Contractor Survey which includes analyses of data sets including incumbent win rates, overall pricing strategies, labor rates and other cost accounting practices, contracting strategies, government regulations and revisions in policies, and other issues affecting profitability in the federal... Read More