We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More
Tag Archives: Government Contracting
Is it Possible to Grow a Federal Contracting Business in Tumultuous Times?
By Gloria Larkin The federal government marketplace is facing a dramatic shift driven both by the maturity of the market and a new administration. Most government contracting businesses are started by individuals with an area of expertise (engineering, IT services, construction, public relations, accounting etc.), or a passion (serve the warfighter, make the world a... Read More
To Protest or Not To Protest, That is the Question
Should you consider protesting any bid that you submitted and lost? If so you would not be alone. But you may be disappointed with the results. With the majority of large federal contract awards being protested, many contractors ask “What are my chances of actually winning a protest?” The U.S. Government Accountability Office (GAO at... Read More
Federal Fiscal Year End Sales Tactics
Transcription: Hi I’m Gloria Larkin, President of TargetGov. We help you Plan, Position, Pursue, and Win federal contracts. As a matter of fact, in just the last five years we’ve helped our clients win over 3.2 billion dollars in federal contracts and we want to help you! Today’s topic is helping you with Fiscal Year... Read More