In the world of government contracting, many are beginning to realize the necessity of social media in getting the attention of and building relationships with decision makers. While social media is slowly beginning to be adapted by contractors, many are still unaware of what the best practices are when taking advantage of the numerous platforms... Read More
Tag Archives: Government Contracting
Do You Really Understand Your Target Audience?
When working within the federal marketplace, it is critical to allocate resources wisely in order to reach the right audience. This means two things: targeting the proper government agencies and understanding what decision makers are within those agencies. You may get caught up in responding to Requests for Proposals (RPFs), Sources Sought Notices, or in... Read More
GSA Reopens Multiple Awards Schedule 75 for Office Supplies Providers
By: Gloria Larkin as published in Business Monthly February 2018 The General Services Administration (GSA) recently announced the release of a new and updated contract to allow new vendors to submit contracts through its Schedule 75 to sell office supplies to federal government agencies. In 2010, the GSA had closed the contract so that only... Read More
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More