The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More
Tag Archives: federal marketplace
Do You Really Understand Your Target Audience?
When working within the federal marketplace, it is critical to allocate resources wisely in order to reach the right audience. This means two things: targeting the proper government agencies and understanding what decision makers are within those agencies. You may get caught up in responding to Requests for Proposals (RPFs), Sources Sought Notices, or in... Read More
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More
Mandated Market Research Can Create a Windfall
By: Gloria Larkin The U.S. federal government marketplace has a strange and unique process called market research. It has its origins in the cumbersome 1,933 page Federal Acquisition Regulations (FAR) available at https://www.acquisition.gov. Business people who understand the process of market research can leverage these simple public notices into a hefty increase to their... Read More