Tag Archives: contracts

The Challenge of Effective Marketing

By Gloria Larkin and Cindy Gaddis Winning government contracts with a high return on the investment (ROI) of time, money, and effort requires a well-thought-out process that incorporates a targeted marketing, sales, capture, and request for proposal (RFP) response process specific to the government marketplace. Many businesses do not have a proactive marketing process in... Read More

CPARS and How They Impact Your Bid 

“The greatest predictor of the future is the past.”     While the original source of this pithy observation is unknown, it remains true, most especially in government contracting. A company’s past performance rating may be the single greatest determining factor in the next bid’s win or loss.  The Contractor Performance Assessment Reporting System (CPARS) is one of the most critical, and... Read More

Is it Possible to Grow a Federal Contracting Business in Tumultuous Times?

By Gloria Larkin The federal government marketplace is facing a dramatic shift driven both by the maturity of the market and a new administration. Most government contracting businesses are started by individuals with an area of expertise (engineering, IT services, construction, public relations, accounting etc.), or a passion (serve the warfighter, make the world a... Read More