One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More
Monthly Archives: January 2019
To Bid or Not to Bid; That is the Question
The bid / no bid decision is one of the single most important decisions a company will make during the pursuit of an opportunity; however, many organizations focus on one element of the opportunity – capability. Instead of asking, “can we DO the work?” the question should be, “can we WIN the work?” Consider each... Read More