When helping clients with their Capability Statements, a common question we hear at TargetGov is, “do I have to have Past Performance with the Federal Government?” This is an excellent and pertinent question, because the Past Performance section of your Capability Statement showcases your proof that you can do the work you say you can... Read More
Tag Archives: Government Marketing
Who are the Decision Makers behind Federal Contracting?
Contractors with the Federal Government should be aware of the three layers of decision makers that exist in the federal purchasing process. Knowing who these decision makers are and understanding how they can help your company throughout the procurement process is crucial in an already competitive market. Each layer of decision makers has its own... Read More
How to Craft Meaningful Differentiators
Differentiators can be one of the most challenging aspects of a Capability Statement, but are crucial to properly showcase your company’s capabilities, how you are different from your competition, and how your company is uniquely positioned to help your customer. Identifying your Differentiators and how they can be used in your Capability Statement does not... Read More
Three Reasons to Have a Government Section on Your Website
One of the most important places anyone goes to learn about your company is your website. This goes for the Government as well as businesses who may be interested in working with you on a contract. Your site should have a basic overview of your business and how you can help clients (both Government and... Read More