Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More
Tag Archives: agency
A Capability Statement is a Living Document
Contractors often struggle with the idea that their Capability Statement is more effective if it is thought of as a “living document” and changed every time it is sent out. Usually when clients approach me for consulting on their Capability Statement they’re looking for a static piece of marketing material that they can mass... Read More
Do Your Homework Before the Meet
If you’re going to be meeting with Government workers that handle contracting it is important to do your homework before meeting with them. Whether it is a quick meeting at an event or a personal Capabilities Briefing, being well prepared and knowledgeable will rapidly set you apart from the competition and instill confidence in your... Read More
5 Effective Marketing Strategies For Government Contractors
Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More