By Gloria Larkin Government contracting businesses are taking a good look at where to pivot, what agencies are funded, and where they will see business growth this year and in the near future. The 18 agencies known as the Intelligence Community (IC) may be a viable market for consideration if one understands the differences in... Read More
Category: Posts by Gloria
Critical: Scrub Harmful Keywords from All Company Materials ASAP
By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
2025 Thought Leadership and You
By Gloria Larkin, President and CEO, TargetGov What is thought leadership, and does it matter? At its core, thought leadership is about providing insightful analysis relevant to a specific field that affects you. It requires not only being able to assess and articulate the causes underlying a given situation, but to make deeply informed predictions... Read More
Grow business through increased Simplified Acquisition Thresholds
By Gloria Larkin The U.S. Federal Government remains the world’s Fortune One customer, meaning it spends more with businesses of all sizes than any other single entity world-wide. Growth-oriented businesses are paying attention to the upcoming proposed changes to the Simplified Acquisition Thresholds (SAT) to win more business. The FAR Council has proposed the increased... Read More