By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
Category: Posts by Gloria
2025 Thought Leadership and You
By Gloria Larkin, President and CEO, TargetGov What is thought leadership, and does it matter? At its core, thought leadership is about providing insightful analysis relevant to a specific field that affects you. It requires not only being able to assess and articulate the causes underlying a given situation, but to make deeply informed predictions... Read More
Grow business through increased Simplified Acquisition Thresholds
By Gloria Larkin The U.S. Federal Government remains the world’s Fortune One customer, meaning it spends more with businesses of all sizes than any other single entity world-wide. Growth-oriented businesses are paying attention to the upcoming proposed changes to the Simplified Acquisition Thresholds (SAT) to win more business. The FAR Council has proposed the increased... Read More
Make 2025 Your Federal Contracts Breakout Year
By Gloria Larkin Seven Considerations in Growing an Effective Federal Contracting Pipeline in 2025 Every business with a federal contracts segment faces similar pressures in determining effective growth strategies. It is simplified to state growth goals only by gross revenue; however, one must start somewhere. If the goal for 2025 is $100M in new business,... Read More