By Kiyon Brandford, Director of Consulting, TargetGov The Trump Administration’s Executive Order 14240 – “Eliminating Waste and Saving Taxpayer Dollars by Consolidating Procurement” – heralds a dramatic shift in federal procurement from the decentralized nature of spending that has defined federal contracting for the last 30 years. On March 20, 2025, the President signed an Executive Order tasking the General... Read More
Category: Blog
Critical: Scrub Harmful Keywords from All Company Materials ASAP
By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
2025 Thought Leadership and You
By Gloria Larkin, President and CEO, TargetGov What is thought leadership, and does it matter? At its core, thought leadership is about providing insightful analysis relevant to a specific field that affects you. It requires not only being able to assess and articulate the causes underlying a given situation, but to make deeply informed predictions... Read More
New Administration, New Priorities
By Kiyon Brandford During these changing times, we offer these thought leadership tactics to address the current state of federal contracting and how we can help companies through this shifting landscape. Three critical points stand out, each highlighting the importance of adaptability and strategic positioning in this dynamic marketplace. 1. Spending will happen. Prepare for... Read More