Category: Blog

The End of Business as Usual: How Executive Order 14240 Could Upend Your Federal Sales Strategy

By Kiyon Brandford, Director of Consulting, TargetGov The Trump Administration’s Executive Order 14240 – “Eliminating Waste and Saving Taxpayer Dollars by Consolidating Procurement” – heralds a dramatic shift in federal procurement from the decentralized nature of spending that has defined federal contracting for the last 30 years. On March 20, 2025, the President signed an Executive Order tasking the General... Read More

Critical: Scrub Harmful Keywords from All Company Materials ASAP

By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More