TargetGov Releases Advanced Federal Marketing Mastery™


Phone: 410-579-1346 ex. 315

TargetGov Releases Advanced Federal Marketing Mastery™

Linthicum Heights, MD. – April 14, 2021. TargetGov announces their newest virtual training offering for businesses of all contracting levels within the federal marketplace. Advanced Federal Marketing Mastery™ is comprised of seven virtual training components along with a comprehensive companion workbook that guides contractors through the techniques and timing of a company focused federal marketing plan. The workbook is filled with specific and measurable tasks that make it easier than ever to visualize a company’s success in the federal marketplace. Advanced Federal Marketing Mastery™ will provide participants with over 100 pages of actionable tips, tools, and techniques to implement to change, shape, and set the stage on how to approach to the federal customer. This on-demand, self-paced virtual training will help a company identify where it is currently, and where it wants to be in 3-, 5-, and 10-years mapping a course for success.

The workbook and the videos that comprise the Advanced Federal Marketing Mastery™ Virtual Training are separated into seven sections:

  1. What’s New in How the Federal Marketplace Functions
  2. TargetGov FAST® WIN Process & Sales and Marketing Funnel™
  3. Artificial Intelligence and Data Scraping Tools in Procurement
  4. Standing Out To Government and Prime Contractor Decision-makers
  5. Differentiators & Your Value Proposition
  6. The Value of Customer Research
  7. Your Secret Weapon for Success: CPARS and Your Internal Customer Service Process

Each section will empower companies to select the right tool to succeed, no matter what stage of development or growth a company finds itself in. These skills are deployable at any stage in a business’s life cycle and no matter the current skills a team possess there is something within the Advanced Federal Marketing Mastery™ that will be an entirely new concept.

The Advanced Federal Marketing Mastery™ Virtual Training will be an asset to anyone within an organization contracting with the federal government, demonstrating how a business can effectively adjust their strategies to stand out in front of federal decision makers. “Business development, marketing and sales processes must adapt quickly to win more contracts in FY 2021 and beyond. Advanced Federal Marketing Mastery™ Virtual Training uncovers the secrets to high ROI and PWIN.” Says Gloria Larkin President and CEO of TargetGov. “As the federal marketplace continues to experience dramatic changes an effective marketing strategy focused on specific agencies and other business targets is critical to success.” To learn more about Advanced Federal Marketing Mastery™ visit

About TargetGov:

TargetGov is celebrating its 24th year as a nationally recognized consulting firm providing support, consulting and training for federal government procurement related business development, marketing, Capability Statements, GSA Schedule, Sources Sought and Request for Proposal (RFP) responses, and personnel recruitment services. In just the last seven years, TargetGov’s proprietary FAST® Process and the Kick Start Program® clients have won over $7 billion in federal contracts. Visit for additional information.

Marketing & Events
890 Elkridge Landing Road, Suite 190
Linthicum Heights, MD 21090
DUNS: 008193497
P: 410-579-1346 ex. 315

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