Government contractors must be aware of effective marketing strategies to keep them ahead of the game.

Government contractors face unique sets of issues when it comes to marketing themselves. Government procurement officers and program managers are a much more finite group to whom to market to compared to traditional business-to-business or business-to-consumer marketing.

Winning contracts requires building awareness among and relationships with all decision makers. For contractors, proper allocation of time and resources is a necessity for successful government marketing.

Stay ahead of the competition with

MRAS – Market Research as a Service

General Services Administration (GSA) has been hard at work developing and deploying a game-changing federal procurement market research process that impacts every federal contractor regardless of size and utilized by all federal government agencies. This new process, Market Research as a Service (MRAS) opens the door to some contractors and closes the doors to others, even without their knowledge.