Government contractors face unique sets of issues when it comes to marketing themselves. Government procurement officers and program managers are a much more finite group to whom to market to compared to traditional business-to-business or business-to-consumer marketing.
Winning contracts requires building awareness among and relationships with all decision makers. For contractors, proper allocation of time and resources is a necessity for successful government marketing.
Stay ahead of the competition with
General Services Administration (GSA) has been hard at work developing and deploying a game-changing federal procurement market research process that impacts every federal contractor regardless of size and utilized by all federal government agencies. This new process, Market Research as a Service (MRAS) opens the door to some contractors and closes the doors to others, even without their knowledge.