Fiscal Year-End Spending: Positioning Your Business to Win
*This is a pre-recorded webinar*
Presented by: Gloria Larkin, President, TargetGov
We are in the middle of the biggest spending push of the year for the federal government market. The fourth or final quarter of the year runs from July 1 to the end of the fiscal year on September 30. The Government spends over 50 percent of the year’s budget during this period. While many private sector companies are slowing down for a long, sluggish summer, the savvy government vendors are actually going full speed ahead during the summer months with targeted, aggressive marketing and sales campaigns to go after the federal end of year spending rush.
Plan and position your company to take advantage of the surge in spending by attending this webinar. You’ll learn how to identify agencies that are buying your products and services, how to get in front of the decision makers.
This webinar will discuss:
- Business Development Strategies by Teaming and Subcontracting
- Followed up with Marketing To0ls
- Tactics and Strategies
- Mistakes to Avoid
- Five Key Differences
- Six Special Strategies for FYE
- Tips for an Integrated 90-day marketing campaign
Who should attend: Business owners, managers, contracts personnel, business developers, Presidents, CEOs, COOs, VP’s of Business Development, business development professionals, contracting professionals, sales administrative assistants, marketing research analysts, everyone involved in the marketing for your company