Gloria’s Session: Tuesday, June 22nd 2018 at 3:00PM EST
Successful Marketing Tactics for Government Contractors
The government contracting world has experienced a seismic shift and the old marketing strategies no longer provide the measurable results necessary for success. Issues now include fewer decision makers with less time who are charged with managing tighter budgets and expectations of doing more with less while meeting goals of improved energy usage, lower costs, increased efficiency all while supporting specific agency missions. This session is designed to meet the new normal of federal contracting through a specific, proven targeted marketing process, the actual tactics that get results and planning to position your firm to see success in the federal marketplace. Takeaways include templates, a sample marketing calendar, a list of needed tools and an optional tool-set as well as mistakes to avoid.