All posts by Gloria Larkin

5 Effective Marketing Strategies For Government Contractors

Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More

Affirmative on SBIR, STTR extension

There’s good news on the horizon for entrepreneurs: the Small Business Innovation Research (SBIR) program is not coming to a halt anytime soon. That is because the U.S. Senate recently unanimously passed a three-year authorization of the SBIR and the Small Business Technology Transfer Research (STTR) program. The bill, which passed the House as well... Read More

The Time to Innovate is Now

The sour economy is affecting all of us. The stock market has been in a funk for a year, inflation is rampant, and the COVID-19 pandemic has left the supply chain in sputtering disarray. Then consider China’s pandemic lockdown, Russia’s invasion of Ukraine and the Federal Reserve’s plan to tightening the proverbial money belt and... Read More