041818 Iowa/CIRAS webinar

About CIRAS: The Center for Industrial Research and Service (CIRAS) provides applied research, education, and technical assistance to Iowa industry through partnerships with Iowa’s universities, community colleges, and government agencies. The CIRAS Procurement Technical Assistance Program (PTAP) helps businesses identify, compete for, and win government contracts. This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.

CIRAS and TargetGov Present: Your Capability Statement Is The Crucial Key To Success
Join us for a webinar on Apr 18, 2018 at 9:30 AM CDT/10:30 AM EDT.

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Both the government and private sector markets use a very unique business development tool called a Capability Statement. Attend this session to understand the three types of Capabilities Statements and learn how to create a powerful door opener Capability Statement document, your most important business development tool. Very few contractors know how to create an effective one page document and acquisition personnel are subsequently buried by generic capability statements, making it very difficult to quickly evaluate and select those that fit specific needs. Learn how to stand out by crafting a compelling Capability Statement that will capture the interest of contracting personnel, teaming partners and prime contractors.

Topics covered include:
Exact format of the document
Graphics or not?
Format: Word, PowerPoint, InDesign, PDF
Size matters!
Actual Section heading to include
Exact content for services or products
Printed or electronic
Included on your website or not
Game-killing mistakes to avoid

Key Takeaways: 
Capability statement editable template
Reviews of current capability statement
How to write content that will actually be read
Differentiators that matter to decision-makers

Who Should Attend: 
Experienced contractors and anyone new to government contracting, business owners, Presidents, CEOs, COOs, VP’s of Business Development, business development professionals, contracting professionals, sales administrative assistants, marketing research analysts, everyone involved in growing business for your company

Register Today

After registering, you will receive a confirmation email containing information about joining the webinar.

About TargetGov:
TargetGov is celebrating its 21st year as a nationally-recognized consulting firm providing national support, consulting and training for federal government procurement related business development and marketing services. In just the last six years, TargetGov’s proprietary FAST™ Process clients have won over $4.3 billion in federal contracts. Visit www.targetgov.com for additional information.

About Gloria Larkin:
Gloria Larkin, Founder and CEO of TargetGov, is a nationally-recognized government contracting marketing and business development expert. She has been interviewed on MSNBC, and quoted in the Wall Street Journal, Forbes, USA Today, INC Magazine, Entrepreneur Start-ups Magazine, and Government Executive magazine.

Questions? Call us toll-free 1-866-579-1346 x325 or email info@targetgov.com