Event Date: 4/18/2018 - 4/18/2018
CIRAS and TargetGov present the webinar: Your Capability Statement is the Crucial Key to Success
About CIRAS: Since 1963, the Center for Industrial Research and Service (CIRAS) has delivered proven services to enhance the performance of industry in the State of Iowa. Our approach, Engage. Educate. Embed., creates a specific solution that allows each business, along with its community, to prosper and grow.
The CIRAS Procurement Technical Assistance Program (PTAP) helps businesses identify, compete for, and win government contracts. For more information visit www.ciras.iastate.edu
Both the government and private sector markets use a very unique business development tool called a Capability Statement. Attend this session to understand the three types of Capabilities Statements and learn how to create a powerful door opener Capability Statement document, your most important business development tool. Very few contractors know how to create an effective one page document and acquisition personnel are subsequently buried by generic capability statements, making it very difficult to quickly evaluate and select those that fit specific needs. Learn how to stand out by crafting a compelling Capability Statement that will capture the interest of contracting personnel, teaming partners and prime contractors.
Topics covered include:
Exact format of the document
Graphics or not?
Format: Word, PowerPoint, InDesign, PDF
Actual Section heading to include
Exact content for services or products
Printed or electronic
Included on your website or not
Game-killing mistakes to avoid
Capability statement editable template
Reviews of current capability statement
How to write content that will actually be read
Differentiators that matter to decision-makers
Who Should Attend: FOR IOWA COMPANIES ONLY
Experienced contractors and anyone new to government contracting, business owners, Presidents, CEOs, COOs, VP’s of Business Development, business development professionals, contracting professionals, sales administrative assistants, marketing research analysts, everyone involved in growing business for your company