While pursuing prime contract awards is a lucrative means of spending your time, winning subcontracting opportunities can oftentimes be just as valuable. It’s also a fantastic way of getting your foot in the door with experience that could open up more prime contracting opportunities in the future. We talk a lot about the importance... Read More
All posts by Jenny Bonilla
How Can You Properly Prepare for Government Matchmaking Events, Conferences and Expos?
Conferences and matchmaking events, as well as government trade shows or expos, are often an ideal way for services and products business vendors to get their foot in the door with government agencies and decision-makers. Simply attending is not enough however, as you must manage expectations and properly prepare in order to gain a competitive... Read More
5 Effective Marketing Strategies For Government Contractors
Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
How Can Social Media Help You Win a Government Contract?
In the world of government contracting, many are beginning to realize the necessity of social media in getting the attention of and building relationships with decision makers. While social media is slowly beginning to be adapted by contractors, many are still unaware of what the best practices are when taking advantage of the numerous platforms... Read More