How to Create a Powerful Capability Statement
NEW AND UPDATED FOR 2010!!!
To purchase the audio download and Toolkit for the TargetGov How to Create a Powerful Capability Statement teleconference for just $49.95, click here or call toll-free 1-866-579-1346.
A well written Capability Statement may be your door opener to success. A poorly done Capability Statement may slam the door on incredible opportunities before you even get to square one. Attend this teleconference to learn how to create a powerful Capability Statement, the strongest tool in your business development toolbox!
During this teleconference you will learn The Five Key Mistakes Contractors Make in Their Capability Statement plus:
1. The key features of a great Capability Statement
2. How to create a Capability Statement that can be used for more than one agency or prime contractor
3. The differences between Core Competencies and Differentiators
4. The ideal length of a Capability Statement
5. The difference between a Capability Statement and a Capability Brief, and when to use each and much more…
Included with this teleconference is the exclusive TargetGov Capability Statement Toolkit, a 65 page document detailing a sample Capability Statement, specific instructions to craft your best business development tool and over 200 contacts within federal agencies to which to send it.
Exclusive Toolkit Contents:
Guide to Creating an Effective Capability Statement
What is the Purpose of a Capability Statement?
Capability Statement Format
Capability Statement Contents
Core Competencies
Past Performance
Differentiators
Company Data
Capability Statement Sample Template
A Capability Statement is Not
Online Capability Statement
Sample Online Keyword Statement
Capability Brief
To Whom Do You Send the Capability Statement?
Teaming and Subcontracting
Market Aggressively
Avoid These Mistakes
Contracting Vehicles
Federal Government Agency Purchasing Web Sites
Sample Process
Forecast of Contracting Opportunities
DHS Prime Contractors
Small Business Specialists
Commercial Market Representatives
And much more….
Expert Speaker - Gloria Berthold Larkin
Gloria Berthold Larkin is President of Marketing Outsource Associates, Inc. (MOA) and its division, TargetGov. The TargetGov division focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc), business development, proposal management and development, contract administration and expert federal contracting services. TargetGov is anationally-recognized business development firm assisting businesses of all sizes win government contracts. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.).
What people are saying about TargetGov teleconferences:
It's a great clarification of some common sense steps that need to be taken to be successful in selling to the Government. The Toolkit is very well organized and easy to refer back to. It is going to be a great reference tool. This teleconference gives us a good leg-up in starting this process. Thanks - O.Keeshan
It was well worth listening to. I am going to change my PDF formatted Capability Statement to a Word document. Great advice and material covered. - E. Sherman
…The ideas given on setting up the core competency section were the most useful for us. They were ones that we had overlooked… The template was very helpful and, obviously, all the contacts listed are wonderful! - C. Hashim
...I learned so much from the teleconference today…I would highly recommend this teleconference… - N. Isley
To purchase the audio download and Toolkit for just $49.95, click here or call toll-free 1-866-579-1346.
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