Successful Sales Strategies That Win Gov Contracts
SALES is NOT a Four Letter Word!
Successful Sales Strategies That Win Government Contracts
The U.S. Federal Government spends billions every year with companies just like yours. Learn how other firms are winning contracts that could be yours.
This information-packed hour will focus on the sales strategies and tactics that will either open the door for new opportunities for you or slam the door closed! Nationally-known experts will guide you through a successful sales process.
"I found that the terms you need to use to get the attention of the decision makers: Capabilities Statement, core competencies, past performance, etc. very helpful. Knowing the lingo is key!" K. Sharatz
"The entire conference extremely helpful - very applicable. It helped to have confirmation of what we are doing right, wrong and what we need to implement in our business processes and strategies. The Toolkit is a valuable tool that will serve as a constant reference tool for us." T. Walker
"Yes it was, I really like the Elevator Pitch Segment. I also found the Capability Statement guide extremely helpful!" C. Uribe
"Excellent resources were provided. I especially appreciated the guidance on developing a capability statement…. Very specific and on-target references with names and e-mail addresses. …the teleconference was very well organized and very informative." S. Alexander
Topics covered:
-How to Sell to the U.S. Federal Government
-Why Government Sales is DIFFERENT from Commercial Sales
-How to Create an Effective "Elevator Speech" for Government Sales
-Successful Government Sales Strategies
-What Tactics Open the Door to Business
-What Tactics Slam the Door on Opportunities
-How to Identify and Find the Decision Makers
-How to Guarantee a Decision-Maker Meeting!
MP3 Toolkit Bundle download available now for $49.95. Click here.
Every customer receives the 82 page Exclusive Business Building Strategies Toolkit:
-Tips on Creating an Memorable Elevator Speech
-5 Step Guide to Successful Sales to Federal Government Agencies
-Over 100 specific contact people with phones/emails
-200+ Federal Agency Procurement Web Sites and Related Links
-Annual Budget Forecast Information
-Prime Contractor List
-Commercial Market Representatives
-Top 10 Mistakes to Avoid
and more....
Comments about TargetGov Teleconferences:
Did you find the Toolkit helpful? VERY MUCH SO! R. Petersen
I found clear information, good explanation about the capability statement, and the list of small business contacts was very helpful. It included clear, actionable content that will help us to focus better, including the explanation about how and why the capability and past performance needs to be kept current and specific. K. Wagner
Even though I am a seasoned sales person with extensive Government knowledge I found insight and tips in your seminar. Especially at it pertains to devising a capability statement for our company.
B. Peters
Speaker: Beth Goldstein
Author of The Ultimate Small Business Marketing Toolkit (McGraw-Hill), and President of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs. Consultant, nationally recognized speaker, and educator, Beth focuses on answering the questions that keep business owners up at night: What can I do to maximize revenue-generating opportunities? Why do some prospects buy from me and others from my competitors? How can I increase customer loyalty?
In addition to consulting, Beth is the Lead Instructor for the SBA Emerging 200 (e200), 15-state, program designed to help inner city entrepreneurs strengthen and grow their existing businesses. She has been instrumental in developing the 9-month curriculum and currently teaches the business accelerator program in Massachusetts.
Beth is the Senior Associate for Distance Learning for the Institute for Technology Entrepreneurship & Commercialization at Boston University (BU) and runs the university’s Annual $50K Business Plan Competition. She teaches Entrepreneurial Sales and Marketing at the BU School of Management and is the Faculty Director for the BU Online Certificate in Entrepreneurship (recognized by Fortune Small Business Magazine as one of the top e-learning entrepreneurship programs in the U.S.).
Beth has over 20 years of direct industry experience and holds an MBA from Boston University and a degree in Economics and Sociology from Brandeis University. Passionate about small business challenges, she writes a free, monthly newsletter: Small Business Survival Tips. She can be reached at beth@m-edge.com or 508.903.0976 or found online: www.m-edge.com.
Speaker: Gloria Berthold Larkin
Gloria Larkin
President of Marketing Outsource Associates, Inc. (MOA) and its division, TargetGov. The TargetGov division focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc), business development, proposal management and development, contract administration and expert federal contracting services
TargetGov is the nationally-recognized business development firm assisting businesses of all sizes win government contracts.
The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.)
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