TargetGov : Speaking Engagements

Gloria Berthold Larkin, President
Marketing Outsource Associates, Inc. and TargetGov

May 2011

3 - Lorman Teleconference - How to Guarantee a Decision Maker Meeting Featured Speaker

10-12 - U.S. Department of Energy 12th Annual Small Business Conference & Expo, Kansas City, MO

"On behalf of the U.S. Department of Energy, thank you for participating in the 12th Annual U.S. Department of Energy’s Small Business Conference & Expo, held May 10-12, 2011 in Kansas City, Missouri. Your presentation on “Successful Marketing Tactics For Government Contracts” was well attended, and we have received positive feedback. Your expertise contributed to the education andgrowth of many attending small businesses." - William J. Valdez, Acting Director, Office of Economic Impact & Diversity Click Here to read Mr. Valdez's letter.

February 2011

23 - Entrepreneur's Exchange - an event focused on educating the local community and small businesses as to how they may best avail themselves of the opportunities
presented by the BRAC process.
             Panelist

8 - Lorman Teleconference - How to Sell to the US Government
            Featured Speaker

3 - Guest on "Leadership, Success and YOU!", a radio talk show hosted by Dr. Ulwyn. The topic of the day was "How to Win Hundreds of Thousands of Dollars in US Federal Government Contracts." Click Here to hear a recording of the show; to access the recording, click on the "February 2011" episode tab.

January 2011

12 - National Association of Women Business Owners Conference:
Women and Minority Certifications and Procurement - Back to the Basics
Panelist

December 2010


8 - Government Contracting Survival Series: “Survival of the Fittest”,
hosted by Aronson and Company
Panelist-Led a discussion on what agility means for government contractors, how you can create shareholder value, and tips for designing a successful sales strategy in a new economy. Other topics will include:

          • Industry Overview – Where are we today?
          • Recent Election Results – How will we be impacted?
          • Following the Money – How to align capabilities with the budget.
          • Trends in M&A – How you maintain and build shareholder value moving
             forward.

November 2010
4 – Show Me the Money (Profiting from Government Contracts)
      Breakfast, Aberdeen, MD
      Event Moderator

October 2010
28-29 – 4th Annual MacDill SDVOSB/VOSB & SB Conference, Tampa, FL
             Women and Small Business Procurement Panelist
             Keynote Luncheon Speaker

27 - BWCC (Baltimore/Washington Chamber of Commerce) Annual
Procurement Conference
Topic: Use Recent Legislation to Help You Win Contracts

12 - Show Me the Money (Profiting from Government Contracts)
Breakfast, Ft. Meade, MD
Event Moderator

September 2010
27 - WIPP (Women Impacting Public Policy) 2010 Annual Leadership
       Conference
        GiveMe5 – Writing a Winning Response to a Government Request for a
        Proposal

13 - MBE University, Montgomery County, MD
Topic: BRAC Opportunities with Intelligence Agencies

August 2010
3 - Lorman National Teleconference
Topic: How to Sell to the US Federal Government

30 – 31-2010 American Legion Business Conference, Milwaukee, WI
             Topic Seminar 1: New Trends and Successful Business Development
                                      Tactics for Veterans
             Topic Seminar 2: Plan to Win: Strategies as a Prime Contractor,
                                       Subcontractor, and Teaming Partner

July 2010
7 - The American Council for Technology (ACT) - Industry Advisory
Council (IAC)
Topic - Doing Business with the Federal Government: Tips for Success

June 2010
8 - Lorman National Teleconference
Topic: Creating a Winning Capability Statement

18 - AMERICA’S SMALL BUSINESS SUMMIT 2010, Washington, DC.
       “Eggs with Experts” Networking Breakfast
       The 2010 Summit brought together business owners and association
       executives from across the country for an exceptional mix of networking,
       learning, and opportunities to take action. At the “Eggs with Experts”
       Networking Breakfast Gloria hosted a roundtable discussion on topics
       ranging from pension plans to organizational behavior.

5 - A Joint Presentation from BWCC's (Baltimore/Washington
      Chamber of Commerce) GovCon and Women in Business
      Councils - Women in Government Contracting
      Gloria's presentation answered questions regarding: transitioning from
       the private sector to the federal government marketplace, meeting
       potential strategic partners or subcontractors, understanding the federal
       government marketing process, learning the status of the stimulus funds,
       and identifying specific programs for women-owned businesses within the
       federal marketplace.

April 29, 2010 - Multinational Development of Women in Technology’s (MDWIT) Annual Conference, Columbia, MD

Panelist - Government Contracts: The Naked Truth for Minority and Women Technology Entrepreneurs
Getting on the General Services Administration (GSA) Schedule is only the first step in doing business with the Federal Government. If you have a technology to sell (rather than a service), there is an even greater complexity to a seemingly hidden process to achieve success. This session's presenters will move you from rhetoric to reality. You'll learn the following and more:

•When you are trapped in the maze heading nowhere and how to get out.
•The power (or lack) of the 5% set aside.
•The hidden doors you have to find.
•How to move toward success and achieve it--and who can really help!

April 15, 2010 - Groundbreaking Women in Construction: TAKE THE LEAD Conference, New York City, “Industry Report: New Markets, New Business Opportunities” Session

With an audience consisting of executives from larget building industry companies as well as small business owners, Gloria will highlight the aspect of social media and how it relates to the modern professional.

March 23, 2010 - IPRC and PRSA Joint Meeting: How to Build a Successful Government Contracting Business

Howard County Business & Technology Center
The Center for Business & Technology Development
9250 Bendix Rd North
Columbia, MD 21045
www.hceda.org/thecenter

National Association of Electrical Distributors, Regional Conferences
     February 2010 - Marco Island, FL
     January 2010 - San Diego, CA
     November 2009 - New Orleans, LA

Gloria helped members of the National Association of Electrical Distributors (NAED) realize what they need to do to get on the Fast Track to Government Contracting Success.

November 10, 2009 - Keynote Speaker – Fortune 500 Company strategy meeting – “Impact of Social Media on Corporate Business Decisions”

Wikis, widgets, blogs. Twitter, LinkedIn, Facebook. Wading into the world of social media may seem a daunting task, but for many companies it can be well worth the effort. Gloria helped this Fortune 500 firm tackle head on the ever-changing Social Media arena and focus on how they can use Social Media to grow their company.

This Summit focused on the topic of building businesses of size and scale in the inner city economy. ICIC unveiled a new detailed analysis of inner city firms based on over 10 years of experience working with these organizations, to uncover lessons that successful inner city companies offer on growing firms and creating jobs in the urban economy. Summit sessions explored solutions for private and public sector leaders on how to influence the success of businesses and on the business strategies that inner city firms can use to thrive.

“Unlocking the Mystery: How Federal Stimulus Funding Can Benefit Inner City Firms”
How-to session moderated by intermediary Gloria Larkin (TargetGov), Included: federal agencies (Dept. Homeland Security and Small Business Administration), MWBE firm and District of Columbia business development official.

The Fast Track to Government Contracting Success
The

U.S.

federal government is exploding with contracting opportunities in document management and payments automation, especially for those firms who can successfully navigate the contracting maze. This pre-conference workshop opens the door to profitable government contracting for both experienced government vendors and those just entering the market. The bottom-line focused hands-on workshop is a fast-paced discussion of best practices for effective government market entry; agency, prime contractor and teaming partner identification; and proposal and contract strategies. The session take-aways include a Step-by-Step Process to Market Entry, the Five Steps to Obtaining a Decision-Maker Meeting and the Top Seven Mistakes to Avoid. Session participants will also receive a download link for the exclusive 65 page e-Toolkit PDF created specifically for this session which includes all of the noted items plus hundreds of decision-makers' names, phones and email addresses as well as tough-to-locate internal agency procurement websites.

The 5th Annual National Veteran Small Business Conference & Expo
July 20 - 23, 2009, Las Vegas, NV

Creating a Powerful Capability Statement
Your Capability Statement should be the strongest business development tool in your toolkit. A well done Capability Statement will open doors to great business opportunities, while a poorly done Capability Statement will slam the door before you get to square one. Learn how to create a powerful Capability Statement that will allow you to win contracts with the Federal government.”

“ Government Contracting for New-comers: Entering the Federal Market”
Gloria will be speaking about the hundreds of opportunities flooding the federal webs sites right now for the RIA member - or anyone who does any type of remediation, restoration, repair or maintenance - stop missing out on millions in work from the Recovery Act.

“ Putting the WOMAN Back into Government Contracting”
Join us to learn and understand how to break into and build your business through the government sectors. Have you been told there are no contracts for technology-related business in the government market place? Are you interested in taking your company to the next level through government contracting? We invite you to kill the rumors and identify the factors that will ensure your success in this space. State and Federal experts will be on-hand.

I attended your session at the Veterans conference…. I actually enjoyed your class, and it was very informative.
Terry M.

I learned more from you than anyone else during the whole week in Vegas.
Edward C.

Thanks so much for the wonderful, informative presentation! We all received a wealth of information and were able to benefit from your years of experience in the procurement arena. Let's plan another one!
Cynetta C., Howard County Economic Development Authority Center for Business Technology Development

I will definitely keep you in mind for any events looking for a dynamic speaker – I think you did a great job!
Donna M., 1ST Electric Inc.

I’ve been in the business over 20 years and found her presentation to the point, effective and bottom line, I liked it. I was glad to attend.
Anonymous

… how professional and well polished you were as a moderator. I felt like I was being interviewed by a CNN correspondent.
Cheryl J., Cheryl Jefferson & Associates, LLC

The feedback that I received anecdotally from attendees was that this was by far one of the best sessions we had.
Mark G., Tech Council of Maryland

"Putting Business Intelligence to Work: Business Development Strategies and Tactics that Work in a Changing Environment"
IT ChannelVision: Government Edition
Hollywood, Florida December 9, 2008

"Enhancing the outcome of your supplier development programs"
Forum 2008
Hampton, Virginia November 16-19, 2008

StartUp BizCast The Small Business Advice Podcast That's Shorter Than Your Coffee Break - Local, state, and federal U.S. government contracts are NOT easy to get. However, they tend to bring in good money, particularly for small business owners who aren't used to multi-thousand or million dollar deals. And, it's unlikely our government is going to go out of business any time soon - a major consideration in this economy! November 5, 2008

"Proposal Writing"
2008 Salute to Veterans Business Expo and Matchmaking Event
Pittsburgh, Pennsylvania November 10, 2008

"Certifications: Learn the Basics and the Crucial Next Steps Session"
Sessions for government contractors sponsored by the Center for Business and Technology Development. October 16, 2008

"Is the Federal Government Your Untapped Market?"
Sponsored by ACTiVATE Phase 3 which focuses on continued networking, professional development, and business opportunities for ACTiVATE alumni. September 25, 2008

"Effective Business Development Strategies and Tactics "
The 4th Annual National Veteran Small Business Conference and Expo.
Las Vegas, NV July 7-10, 2008

“Introduction to Government Contracting: Entering the Market” “Advanced Government Contracting: Winning the Contract”
Sessions for government contractors sponsored by the Center for Business and Technology Development. Tuesday, June 17, 2008

Discussion of the Middle East Business Development Summit which Ms. Berthold participated in as business mentor and advisor.
Women’s Leadership Forum - A roundtable discussion of women’s issues and programs by the Women’s Bureau
With Dr. Bae-Yong Lee, President of Ewha Womans University
U.S. Department of Labor, May 6, 2008

"The Art of Entrepreneurship"
The 2nd Annual Johns Hopkins University Carey Business School Entrepreneurship Conference. March 8, 2008

“Effective Marketing to Position your Company in the Federal Sector”
Fort Belvoir Procurement Forum sponsored by the Fairfax Chamber of Commerce. February 6, 2008

"New Trends and Tactics for Successful Government Contracting"
Reston Chamber of Commerce Government Contracting Forum and Loan Fair. February 1, 2008

"BRAC Business Opportunities: An Introduction to Federal Contracting."
BRAC Workshop sponsored by Howard County Economic Development Authority’s Center for Business and Technology. January 29, 2008

"New Trends and Tactics to WIN BRAC Government Contracts"
BWCC Government Contracting Council's 16th Annual Baltimore/Washington Area Government Procurement Fair. October 23, 2007

"How to Market to the Federal Government"
The Washington Metropolitan Area Transit 7th Annual Disadvantaged Business Enterprise Procurement Conference. July 25, 2007